Timeline
This section is in list format but may read better as prose. You can help by converting this section, if appropriate. Editing help is available. (December 2021)
2000
Founding members Alessandro and Francesca Gallo developed their first garments.
2004
The Fall/Winter 2004 collection introduced for the first time the ‘Golden Boot,’ a revisit of the iconic Texan boot.
2008
The Super-Star sneakers was introduced.
2013
Golden Goose focused its attention on retail development with the opening of Flagship Stores worldwide and increased its global wholesale distribution by positioning in some important stores of each country
2018
The Stardan and the Running Sole sneakers were born.
2019
The Star Bag was launched, drawing inspiration form the same design concept as the Super-Star sneakers.
On February 2, 2019, Golden Goose opened its first LAB at the Milan store.
The Yeah sneakers and Pure Star were born
2020
The Dad-Star was born
2021
Golden Goose opened the new headquarters in Milan via Marelli 10.
Golden Goose celebrated the 20th anniversary.
“The perfect imperfection of Golden Goose” book has been published by Rizzoli.
The Golden and Star collection were born.
How Olympic Bronze Medalist Skateboarder Corey Juno Made Us Want Golden Gooses Again
Five years ago in Moscow only two types of people wore Golden Goose sneakers globally. The first included those who had a vacation in Italy in the summer and for the first time saw these worn shoes with stars on the inhabitants of the historical homeland of the brand. To the second – people who were desperately trying to find basic, but not yet mainstream sneakers. Since then, the situation has changed radically – if you look into Khamovniki today, it will seem to you that “guses” are handed out for free somewhere nearby. Moreover, the brand’s pricing policy is far from democratic, so the conclusion suggests itself – in just a couple of years, Golden Goose has become part of the uniform of wealthy youth and those who mimic it.
At the same time, the Golden Goose is not endowed with any philosophy, like, for example, the Jordan sneakers, which at one time became a symbol of the movement against the system thanks to the flamboyant personality of Michael Jordan. Therefore, the mass character of these sneakers with stars rather causes skepticism than a desire to purchase the same ones. But it seems that the founders of the brand, the spouses Alessandro Gallo and Francesca Rinaldo, have found a way to convince skeptics. In 2021, Golden Goose celebrated its 20th birthday, and for the first time in the history of the brand, Gallo and Rinaldo signed a contract with an athlete ambassador who could potentially add image points to the brand.
The bet played. Golden Goose’s “messenger” is 22-year-old California skateboarder Corey Juneau, who won the US bronze medal in the park discipline at the Tokyo Olympics yesterday. It’s sad, of course, that it’s not gold (then the brand would probably have posted a photo of Corey on social networks with a caption in the spirit of Golden Medal won in Golden Goose), but Australian Keegan Palmer got it. In any case, this is a victory – both for Juno and for the brand. And an eloquent confirmation of this fact was the instant sold-out of sneakers in which the skateboarder twisted kickflips.